The gamer has to actively plan and make decisions based on the situation that he/she faces during the game. The online game is made up of many stages that require the working memory functioning. We might argue that some part of the games are learned unintentionally which is true but then we have to look at the whole scenario. The people who play chose to play online games and they have to go through a process of trial and error to actually learn these game. Unintentional learning happens all around in homes, offices or anywhere where there are humans performing some actions (Werquin, 2016).Ĭoming to the topic of learning how to play online games, I would say that they are more intentional than unintentional. Where did he learn that? This is observational learning that has occurred unintentionally. Your son is 3 years old and when he comes home, he sits in his toy car and has suddenly learned how to steer the car. You take your son with you when you drive around. Take the example of learning to drive again. That is you are learning but you might not know it. Unintentional learning is when you are learning but you don’t plan to learn. for example when you hire a driving instructor, learning driving would be intentional as you will try to learn the theory and then remember the main point and apply these points when you are actually driving the car. Intentional learning is when you want to learn something knowing that you are learning it. Learning can be done both intentionally and unintentionally. Explain your opinion on whether these games are learned more by intentional or unintentional learning mechanisms. In this part of the book, learning is described as being either intentional or unintentional. Consumers, whether adults or children, have to learn how to play online games like Tiny Zoo or Castleville.I would provide answers to the questions posed at the end of the case study in an essay form so that we can look at different topics discussed in the case study related to consumer behavior in more detail. In this paper, I would provide a detailed overview of the different topics that are discussed. The case study also offers information about the effects of online gaming on adults and children and different business models utilized by online game providers. Zynga has been the pioneer of online gaming where it first started by offering free games and relied on advertisement to make financial gains to offering “freemium” which are virtual products that are offered at different stages in many games developed by Zynga and played by Facebook users (Babin & Harris, 2015, p. The case study has provide in depth information about the evolution of games from being played on a console that was sold by companies like Nintendo to the present world where games are played virtually online on computers and handheld devices like mobile phones and tablets.
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