![]() ![]() Running a three-hour brand sprint is not easy, but anyone can be a brand sprint facilitator and help with the prep work. These exercises help you define the attitude and style of your brand and compare your brand to companies operating in the same space. Brand sprints enable you to think about your roadmap for the future, your values, your audiences, and why your company exists in the first place. People use a brand sprint template to build a profile for the organization. Whether your company is building a brand from the ground up or revamping an existing brand, a brand sprint is a valuable tool. Organizations live or die on how customers and potential customers respond or connect to their brand. By answering a series of questions about your brand, you clarify your brand's mission statement, roadmap, and much more.īrand-building is a high-stakes task. What is a brand sprint?Ī brand sprint is an exercise that allows you to distill your disparate ideas about your brand into a comprehensive profile. Keep reading to learn more about branding and how to run a three-hour brand sprint. A brand sprint is a three-hour meeting comprising six activities to align your team with your motivation, values, audience, personality, and competitive landscape.Īfter completing the brand sprint workshop and filling in the template, your team will have a simple cheat sheet that will help you communicate your branding philosophy and work more seamlessly in-house or with a branding agency.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |